Programme
Events
- Three full-day events at the most prestigious stadiums in Poland
- Graduation at the National Stadium-
the heart of Polish sport - Meetings with the industry
professionals - Opportunities to expand
your network - Unforgettable experience
Courses
Introduction to the Business of Sport and Sports Management
After completing this course, you will have a clearer understanding of the sports management structures within sports organisations, federations and clubs.
Sports Strategic Planning Course
Creating a long-term strategic plan is a key part of any sporting organisation which is looking to develop and grow. A strategic plan should not be confused with an operating or business plan.
Fan Engagement Course
If you are involved in the marketing team of a sports organisation, one of your biggest challenges is getting your fans’ attention. Sports clubs need to stand out from the crowd.
Sports Communications Course
After completing this course, you will understand the process of managing sports communications and the timeline behind it.
Sports Branding Course
After completing this course, you will have learned about the process of branding, from strategic brand positioning to brand identity and voice. This course will equip sports marketing professionals with a greater understanding of branding
Sports Governance, Law and Integrity Course
After completing this course, you should understand how to govern a sport ethically and legally.
Sports Commercial Course
After completing this course, you will understand how sports organisations generate revenue and the different methods used to raise funds. For this course we will focus more on the elite/pro clubs rather than the amateur side of sport.
Sports Sponsorship Course
After completing this course, you should be able to understand the process of managing a sponsorship and be equipped for working in this area.
Stadium and Venue Operations Course
You will have a clearer understanding of the sports operations structures that exist within sports organisations. We will look at stadium operations, venue management and the different challenges faced when running a major sporting event.
eSports and Gaming Course
This course sets out the basics of eSports and gaming, and how to develop a plan for your organisation to get involved and explore this world.
Sports Tourism Course
After completing this course, you should be able to understand the process of building a sports tourism strategy and be equipped for building a career in this area.
Sports Events Course
Be able to understand the process of building a sports event and be equipped for building a career in this area.
Sports Development Course
In this course you will learn about a global overview of grassroots sport health and social benefits of grassroots clubs.
High Performance in Sport Course
After completing this course, you should be able to understand how to build a high performance sports system and be equipped for working in this area.
Player Athlete Management Course
After completing this course, you should be able to understand the process of managing an athlete and be equipped for working in a talent agency.
Webinars
During the course, you have the opportunity to attend online guest lectures with international professionals who share their knowledge and experience.
The list of guest lectures will be announced soon.
Individual project
During the course, the participants will create an individual project to prepare them for the industry. The awards will be given for the best projects.
