The Polish Sport Business Programme has been designed to adapt to everyone’s availability throughout the working week so that you can enjoy the content from the comfort of your home at your own pace, but also have face-to-face seminars at sports stadiums to feel the future industry.

  • Starting September 2024
  • All courses and material content in English
  • 15 online courses (Each course is 8-12 hours of self-study)
  • 3 on-site seminars and events between September 2024 and May 2025
  • Online guest speakers – webinars
  • Graduation at the National Stadium (May 2025)
  • Signed certificate
  • Accredited course

Application Form

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What next and key dates

  • The application process is to run between March 1st to May 31st, 2024.
  • Short-listed candidates will be called to an individual video interview between April 30th and June 14th, 2024.
  • Selection process complete – Those who have been accepted shall be informed no later than June 15th, 2024.


  • 15 online courses in Sports, Media and Entertainment. Each course is between 6 to 12 hours of self-learning.
  • Physical events at the most iconic stadiums in Poland. This includes meetings with guest speakers, group work, an individual project, practical insights and opportunities to connect.
  • Webinars throughout the year with guest lecturers from Poland and around the world.
  • You receive the accredited Polish Sport Business certificate in Sport, Media and Entertainment. Jointly signed by PSBP and International Sports Convention.
  • You receive priority in receiving job offers from our partners and access to the exclusive closed alumnus group.
  • You meet personally key people in the industry and increase your chances to co-operate and work with them  
  • International Sports Convention is a respected brand in the Business of Sports so having this qualification will assist your career both short and long-term.

Each person has his/her motivation in why they may choose to apply for the course, but broadly there are 3 groups:

  • Those in specialist and middle management who are looking for a career transition in the Sports Industry.
  • Those working in Sport but wishing to acquire more knowledge, and practical experience from experts and to expand.
  • Top students graduating this year or recent graduates looking for a career in sport and keen to expand their network.
  • Each application is looked at individually. There is no concrete number as we want to give everyone the possibility to achieve their dreams.
  • English, as this is the main international language in the business of sports, media and entertainment industry.
  • Polish, as the programme is focused on the Polish market
  • The course has been developed to ensure real insight, unique experiences and practices.
  • Networking is a core element and this will be constantly reinforced.
  • Understanding how the business of sport works, key issues affecting the industry and the opportunities will all be communicated by our many guest lecturers.
  • May 31st is the deadline to apply for interviews and selection, but we strongly suggest applying earlier.
  • First, the PSBP has been designed to maximize those opportunities through networking, case studies, and real insight into the sport, media and entertainment sector.
  • PSBP will publish job opportunities first and foremost to the participants and alumni.
  • PSBP will assist with its partner network so participants and alumni are aware of other job opportunities.
  • The content of the PSBP has been designed to ensure you have an in-depth understanding of the business of Sport.
  • The network and networking do not stop on completion. PSBP will ensure an alumni community is created and developed.
  • PSBP will create and develop the next generation of leaders, managers and directors in the Sports Industry in the CEE region and beyond.